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About Us


The G Factor is an exciting new, young, smart, fast growing silver jewellery online company based in Hatton Garden, London. It was founded through a love and passion for beautiful silver jewellery.

Here at The G Factor, our competitive advantage comes from our close relationships with our factories, suppliers, and customers. We are always striving to keep in touch with both our factories and customers in order to keep up with the changing fashion, and it is our goal to remain one of the leading providers of Sterling Silver jewellery nationwide

We are dedicated to giving our customers total satisfaction. Our aim is to give outstanding value for money, excellent quality and service above all.

The G Factor offers what today’s consumers expect from the products they purchase - merchandise that is flexible, versatile and a reflection of their own individuality and personal style from basics to the latest trends. We are on a constant look-out for new trends to add to our superb collection.

We specialize in rhodium plated (anti-tarnish) silver jewellery and all our pieces are made of the finest 925 sterling silver and high quality cubic zirconia and gemstones. In this way we can offer you the best styles and quality at affordable prices. Rhodium plating over our sterling silver jewellery helps to make your silver jewellery look even better than it already does.

Rhodium plating is a special process that gives silver jewellery a more vibrant, deeper look and makes it appear brighter, richer and more lustrous. It provides protection for our sterling silver jewellery, coating it to help prevent tarnish and scratches.

Simply stated, a Rhodium plated finish looks so good that many times it leads many people to mistake Rhodium plated silver for white gold!

We specialize in Sapphires, Rubies, Emeralds, Tanzanite’s, Sapphires, Topaz, Amethyst, and Pink created gemstones. We stock beautiful, precision-cut, lab created gemstone jewellery pieces in a wide variety of colours and shapes. Our lab created gemstones are more stunning than anything you’ll find on the market at very affordable prices!

‘Lab-Created’ stones are grown using the same elements as natural stones. They are identical in physical, optical, mineral content and chemical properties as natural stones. The only difference is that they are created in a laboratory.

All of our jewellery conforms to European safety standards, including the control of nickel. All our earrings are hypoallergenic.

We are committed to offering you the very best of service and in doing so, hope that your shopping experience is pleasurable and that you come back to us time and time again!

Make sure that you keep up to date with all of The G Factor’s activities through our Facebook & Twitter pages.

Happy shopping!